This Privacy Policy explains how OPULENCE FLOW (PTY) LTD ("Opulence Flow", "we", "us", "our"), a private company registered in the Republic of South Africa with registration number 2026/823815/07, collects, uses, shares and protects personal information. We comply with the Protection of Personal Information Act 4 of 2013 ("POPIA").
Registered address: 22 Koelenhof Street, Van Riebekshof, Cape Town, Western Cape, 7530, South Africa
Email: jose@opulenceflow.com
Phone: +27 67 077 6392
Information Officer: José Nhlakanipho Embe Ambe
This policy applies to:
(a) visitors to opulenceflow.com and any landing pages we operate;
(b) dental practice owners, managers and staff who enquire about, book a call for, or use our services ("Clients" and "Prospective Clients"); and
(c) members of the public who respond to advertising campaigns we run on behalf of our dental practice Clients ("Patient Enquirers").
For website visitors, Clients and Prospective Clients, we are the "responsible party" – we decide why and how your information is processed.
For Patient Enquirers, the dental practice you enquired with is the responsible party. We act as its "operator" – we process your information on the practice's behalf and on its instructions, for the purpose of arranging your consultation with that practice.
4.1 Information you give us:
4.2 Information collected automatically:
4.3 Call recordings:
Sales and client calls held on Google Meet may be recorded and transcribed using Fathom for note-taking and quality purposes. We will tell you at the start of a call if it is being recorded, and you may ask us not to record.
4.4 Special personal information:
We do not request health or medical information. A Patient Enquirer's enquiry may indicate a general interest in orthodontic treatment (such as braces or aligners). We treat this as confidential, use it only to arrange the consultation, and share it only with the practice the enquirer responded to. We do not knowingly collect personal information of children under 18 without the consent of a parent or guardian.
We use personal information to:
We process personal information on one or more of the following grounds under section 11 of POPIA: your consent; the conclusion or performance of a contract with you; compliance with a legal obligation; and our or a third party's legitimate interests (such as securing our systems and improving our services). Where we process Patient Enquirer information, we do so on behalf of, and on the instructions of, the relevant dental practice.
We will only send you electronic direct marketing (email, SMS or WhatsApp) if you have consented, or if you are an existing Client and the marketing relates to similar services, as permitted by section 69 of POPIA. Every marketing message gives you a simple way to opt out. You can opt out at any time by replying STOP or by emailing jose@opulenceflow.com. Messages that relate to a booking you made (confirmations and reminders) are not marketing.
Patient Enquirers will only receive messages about the consultation they enquired about. We do not market our own services to Patient Enquirers and we do not sell their information.
We do not sell personal information. We share it only as needed with:
Our service providers are bound by agreements to keep personal information confidential and secure.
Several of our service providers (including HighLevel, Meta, Google, Wistia, Fathom and Whop) store or process information outside South Africa, mainly in the United States and the European Union. We only transfer personal information outside South Africa in accordance with section 72 of POPIA – where the recipient is subject to laws, binding corporate rules or contractual terms that provide an adequate level of protection, where you have consented, or where the transfer is necessary to perform a contract with you.
Our website uses cookies and similar technologies, including the Meta Pixel and GoHighLevel tracking, to understand how visitors use the site, measure advertising performance and show relevant ads on Meta platforms (Facebook and Instagram). You can block or delete cookies through your browser settings and manage ad preferences in your Meta account settings. Blocking cookies may affect how parts of the site work.
We keep personal information only for as long as necessary for the purpose it was collected, or as required by law:
After that, information is securely deleted, destroyed or de-identified.
We take appropriate, reasonable technical and organisational measures to protect personal information against loss, damage, unauthorised access and unlawful processing, as required by section 19 of POPIA. These include access controls, strong passwords and two-factor authentication on our systems, limiting access to people who need it, and using reputable service providers. If we have reasonable grounds to believe that your personal information has been accessed or acquired by an unauthorised person, we will notify you and the Information Regulator as required by section 22 of POPIA.
Under POPIA you have the right to:
See our POPIA Notice (opulenceflow.com/popia) for how to make a request. Patient Enquirers may contact either us or the dental practice; where a request relates to the practice's records, we will pass it on to the practice and assist it to respond.
Our website may link to third-party websites and platforms. We are not responsible for their privacy practices, and we encourage you to read their privacy policies.
We may update this policy from time to time. The latest version will always be on this page with the "Last updated" date. Material changes will be communicated to Clients by email.
Information Officer: José Nhlakanipho Embe Ambe
Email: jose@opulenceflow.com
Phone: +27 67 077 6392
Address: 22 Koelenhof Street, Van Riebekshof, Cape Town, Western Cape, 7530, South Africa
If you are not satisfied with how we have handled your personal information, you may lodge a complaint with the Information Regulator (South Africa):
Website: https://inforegulator.org.za
Complaints: POPIAComplaints@inforegulator.org.za